EdScope's Advertising Services

Advertising Services

If you are looking to reach the educational market en masse, you have come to the right place. EdScope's link to the educational community is strong and far reaching. We have several different ad options to choose from, most of which vary by site. In addition to the offerings below, EdScope is willing to negotiate more personalized partnership or promotional opportunities. Feel free to Contact Us for more information or to discuss any of the following services.

• Advertorials:

Advertorials are our newest means of promoting our sponsors' products and services. So far, they have been the most successful as well. The advertorials consist of a 1-2 page article written by the advertiser. Generally these articles have some value to teachers by themselves, but also offer the ability to find more information on the sponsors' products and services (by clicking on links and logos in the article). The advertorials generally work well because they disguise an ad as content, making readers more likely to respond. Currently, advertorials can be found on The Lesson Plans Page under the "Special Features" heading on the left-hand menu. Please Contact Us to find out how these advertorials could help you!

• Banner Ads:

EdScope's primary support comes from ad sponsorships based on the traditional banner ad. Pricing varies between sites, but typical CPM (cost per thousand impressions) rates are well below the norm for targeted campaigns. The lower rates apply to advertising on the EduBanners network of sites. The higher end of the rates are for targeted exposure to specific subjects on The Lesson Plans Page (lower rates apply to Run of Site banners on the same site). Large volume ad purchase discounts may apply, and 6 month or 1 year agreements may reduce ad fees even further.

Size specifications for the banner ads are 468x60 pixels, and a file size of 13k or less (exceptions may be made with rich media ads).

• Button Ads:

Surprisingly enough, the underestimated button ad tends to provide a decent return on investment due to the exceptionally low price and top-of-page placement. Again, rates vary between sites, with the lower rates being offered on The Lesson Plans Page. The higher rates apply to BasicHardware.com, but this site is not suited for reaching a strictly educational audience. Long term agreements will reduce the rate.

Button ads are accepted in 120x60 pixel dimensions. We allow for a fairly large file size of 13k for these buttons, which also helps to contribute to a high click through rate (many frames can be used on each animated button ad).

• Cube Ads:

Cube ads are currently offered on The Lesson Plans Page, and they can also be set up on BasicHardware.com if so desired. Don't underestimate the cube ad performance! By being integrated directly with the content (the subject and grade level selections), these ads tend to be our best performers. Advertisers generally get the most clicks for the money with cube ads.

Two different sized cube ads are available. 125x125 is the standard, but 120x240 can be used, and other sizes may be accepted. The file size may be as large as 13k, just like the other ad types (again, rich media ads may be accepted in a larger size).

• Newsletter Sponsorships:

Ads may be included with our regular newsletter mailings for The Lesson Plans Page. Direct email is currently one of the most effective advertising types. By integrating the ad into our regular newsletters, the chance of it being read is increased, making the medium even more effective. With a large ad buy, you may receive a complimentary message sent to our mailing list!

If you are looking to reach the owners of educational websites, then a mailing sent to the member sites of EduBanners may be helpful. Please Contact Us to discuss such an opportunity.

At this point in time, newsletter sponsorships are limited to text-based ads only. Since many users still have nothing more than text-based email, we want to ensure that our newsletter is readable by all. This also allows all users to be able to read your message.

• Partnerships:

One to one partnership opportunities are welcomed. EdScope is always looking to create connections with additional areas of the educational community and would be happy to discuss partnerships with your educational organization. One specific partnership EdScope is interested in involves content integration. This may be integrating our content into another website (to make that site a better resource), or vice versa. Integrating another site's content into The Lesson Plans Page can help to build up traffic to the other site (by referencing the source of the lesson plan), while also helping to make The Lesson Plans Page a better resource.

Please Contact Us to further discuss any of the opportunities listed above. If you have other partnership opportunities in mind, we would love to hear them and will try to work out a mutually beneficial relationship.

To find out more information on each of the individual sites, visit Our Websites page for a more detailed description of each. To help determine if advertising on the EdScope sites is right for you, visit Our Clients to find out more about the companies that have had success as EdScope sponsors.